CAROUSEL: packaging
duration: 10 days
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The company Carousel was founded in 2013, the idea behind Carousel was simple; to create a beautiful space in the form of an art cafe with cozy interiors, warm lights, freshly brewed coffee and happy people. A place where pretty home decor products would come to life.
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Carousel had just partnered with its first retail outlet-partner , Qirq Station, to start selling their products. They were looking for an effective packaging solution that would be budget friendly, stand out and could quickly be brought into production.
CAROUSEL: packaging
duration: 10 days
​
The company Carousel was founded in 2013, the idea behind Carousel was simple; to create a beautiful space in the form of an art cafe with cozy interiors, warm lights, freshly brewed coffee and happy people. A place where pretty home decor products would come to life.
​
Carousel had just partnered with its first retail outlet-partner , Qirq Station, to start selling their products. They were looking for an effective packaging solution that would be budget friendly, stand out and could quickly be brought into production.
Social Media
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BoAt is an Indian-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. BoAt markets earphones, headphones stereos, travel chargers, and premium rugged cables.
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For a collaborative social media campaign, we looked at creating engaging content with the amalgamation of product meets illustration in the form of storytelling. It was an interesting concept for me as an illustrator to look at how one could narrate a story or evoke emotion through illustrations that also featured a product. While product is often viewed as sales"y" the ability to tell a story with the help of characters made it engaging content for the audience viewing it. ​
A range of illustrations were created through the duration of this partnership where-in the latest products launched by BoAt were key inspirations for the artwork.
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The creatives made were either in the form of videos, illustrations and styled flatly photography.
Click here to watch content created
