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GRO Cycles: Logo Design

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GRO positions itself as a brand that seeks to bring accessibility and affordability to the forefront. A startup company based in Bangalore, India partnered with a French cycle design company to introduce cycles made for children that can be rented on a subscription based model.

With a young demographic in mind the key drivers for it’s logo were for it to be sleek and modern but effective. 

The logo is a minimal take on the word “GRO” while creating an imagery of a bicycle. 

 

It’s distingushing aspects are the choice of colours as well as the use of lines and dots to indicate speed. A nod to the company mascot; an elephant can be found embedded in the logo.

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You can now find the cycles available on a subscription bases on their website here:

Gro cycle.jpg
GRO Moodboard.png
GRO colours.png
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